Tag Archives: Marketing

The Weekly Closeout: Lacoste names deputy CEO and Mattress Firm is (still) mulling an IPO

It’s been another week with far more retail news than there is time in the day. Below, we break down some things you may have missed during the week and what we’re still thinking about.  From Nike targeting resellers to Tractor Supply finally receiving FTC clearance for a 2021 deal, here’s our closeout for the week….

Target’s Deal Days event drives an uptick in store traffic: report

Dive Temporary: Signaling the success of recent retail holidays, Goal’s foot site visitors elevated by 3.2% in the course of the week of October 3-9, 2022, in comparison with October 4-10, 2021, in response to a Placer.ai report.  The October Deal Days occasion, which ran Oct. 6-8, attracted practically 28% extra common every day visits from…

Purple hires new chief marketer

Dive Transient: Including one other new C-Suite government to its management workforce, Purple, the direct-to-consumer mattress firm, has appointed Keira Krausz as its chief advertising officer, in line with a Tuesday press launch. Krausz will handle the model’s advertising efforts and assist its development technique. Upon coming into the place on Nov. 1, Krausz will exchange…

Gap’s real Yeezy problem

As many expected from the get-go, Gap’s tie-up with Ye has gone awry. The once-iconic brand’s collaboration with the fashion designer was supposed “to be a robust creative partnership with multi-season product development,” as parent company Gap Inc. said in 2020. But on Tuesday, after a year of piecemeal drops and weeks of troublesome behavior…

Belk hires Stein Mart vet as chief merchandising officer

Dive Temporary: Including one other C-suite government to its ranks, Belk employed MaryAnne Morin to change into its new president and chief merchandising officer, the retailer introduced Tuesday. Upon beginning her new place on Wednesday, Morin will handle the corporate’s merchandising, planning and personal model groups, in response to the press launch. Previous to becoming…

The Weekly Closeout: Petco partners with Nationwide for pet insurance and Shopify plans on becoming profitable

It’s been another week with far more retail news than there is time in the day. Below, we break down some things you may have missed during the week and what we’re still thinking about.  From Ugg’s Feel House pop-up to Digital Brands Group’s stock split, here’s our closeout for the week. What you may have…