Goal and Apple are deepening their relationship with added shop-in-shops and tech perks tied to the retailer’s loyalty program. 

The variety of Apple shop-in-shops inside Goal shops has tripled this 12 months, to over 150 areas, the retailer stated in a press launch. The 2 firms began with simply 17 areas in early 2021. 

The retailers embrace Apple-trained Goal tech consultants and have twice the area for Apple merchandise, based on Goal. 

Jill Sando, Goal’s chief merchandising officer, framed the Apple retailers as certainly one of a handful of “branded and immersive retail experiences” the retailer has been constructing out in recent times together with its Ulta Magnificence, Disney and Levi’s collaborations. 

As a part of the expanded partnership with Apple, Goal is together with 4 free months of Apple Health+, the tech firm’s subscription app that features exercise movies and audio, with its Goal Circle loyalty program. 

Goal Circle may also supply its members free trials of different Apple providers — together with Apple Music, Apple TV+, Apple Arcade and iCloud+ — beginning in November. The trial provides expire in September 2023.